top of page

Don't Fall for It: The Gut Health Lies and Deception

Ever wondered why your gut isn't thanking you after spending a fortune on probiotics? You're not alone! In this tell-all article, we'll uncover the marketing tactics that have you pouring your hard-earned cash down the drain (or, rather, the toilet). Grab a kombucha, sit back, and get ready for some gut-wrenching truths.

The Probiotic Problem: Destroyed in Stomach Acid

Picture this: You're a probiotic bacterium on a mission to colonize someone's gut, but first, you have to swim through a sea of stomach acid. Sounds like a scene from a horror movie, right? Well, that's exactly what happens to those poor little probiotics you've been gulping down. Research shows that up to 60% of probiotics are destroyed by stomach acid before they can even reach your intestines. Talk about a losing battle!

Often companies will try to use different techniques to protect their probiotic supplements from this acid – special casing, freeze dried, suspended in liquid, the truth is that these techniques only slightly improve the odds of probiotics surviving the harsh PH levels within the body.

The Fading Force: Strength Deteriorates

Did you know that the strength of your probiotics dwindles over time? It's like buying a brand-new car only to find out the engine loses horsepower every time you take it for a spin. Probiotics' potency decreases from the day they are created, as they are packaged in the factory, transported to a store, sit on store shelves or in your cupboard, until eventually it is time for you to take them. Meaning you're getting less bang for your buck than you bargained for. Don't you just hate it when that happens?

Probiotic Potency: A Tale of Declining Strength

Not only are your probiotics declining in strength, but manufacturers advertise an incorrect potency (number of colony-forming units - CFUs) on the product labels and in their marketing. The number of CFUs that they advertise was measured at time of production and with every passing hour, your probiotics are becoming less and less effective.

The studies that companies carry out on probiotics strains are based on the CFUs – with positive effects being displayed when sufficient CFU’s are ingested by the subject. With probiotic you never actually know what you are taking at the point at which you take it. Sounds like those dodgy sales people may be up to no good again, surprise, surprise.

The Wallet Woes: Don't Waste Your Money

So, you've got probiotics getting destroyed in stomach acid and losing strength over time. Sounds like a recipe for disappointment, right? Well, get ready to clutch your wallet even tighter because we're about to reveal just how much these gut health lies are costing you.

On average, consumers spend £35 per month on probiotic supplements. That's a whopping £420 per year! Imagine all the other health-boosting goodies you could buy with that kind of cash. You could be rolling in organic kale and grass-fed beef, but instead, you're flushing your money down the toilet – quite literally.

The Postbiotic Paradigm Shift: The Future of Gut Health

Now that we've exposed the probiotic deception, you might be wondering: "Is all hope lost for my gut health?" Fear not, dear reader, for there's a new kid on the block that's changing the game. Meet postbiotics – the future of gut health!

What are postbiotics?

Postbiotics are the beneficial compounds produced by friendly gut bacteria (probiotics) during fermentation. When probiotics meet prebiotics in the gut they create postbiotics. Postbiotics are the real heroes, working behind the scenes to support a healthy gut environment and making sure everything runs smoothly. They are the compounds that your gut lining actually uses to keep you healthy.

The Postbiotic Advantage: Why You Need to Make the Switch

So, why should you jump on the postbiotic bandwagon? Here are just a few reasons:

  1. Postbiotics are stomach acid-resistant – Unlike their probiotic cousins, postbiotics don't have to worry about being destroyed by stomach acid. They're the Iron Man of gut health supplements, able to withstand even the harshest conditions.

  2. No potency concerns – With postbiotics, what you see is what you get. They don't lose strength over time, so you can trust that you're getting the full benefits listed on the label.

  3. Cost-effective – Since postbiotics don't require refrigeration or special packaging, they're more wallet-friendly than probiotics. Plus, you won't be wasting your hard-earned cash on products that lose effectiveness before they even reach your gut.

  4. Backed by science – Numerous studies have shown that postbiotics can support gut health, immune function, and overall well-being. So, you can trust that these little powerhouses are doing their job.

Your Gut Health Questions, Answered

To help you wrap your head around this postbiotic revolution, we've answered some common questions below:

Q: How do postbiotics work?

A: Postbiotics are the by-products of good bacteria breaking down dietary fibre in your gut. These compounds can modulate your gut microbiota, support the gut barrier function, and promote a healthy inflammatory response. They're like a well-coordinated clean-up crew, keeping your gut in tip-top shape.

Q: Are postbiotics safe?

A: Absolutely! Postbiotics are naturally occurring compounds found in fermented foods like yogurt, sauerkraut, and kimchi. They're considered safe for consumption and have been a part of the human diet for centuries. So go ahead, enjoy those postbiotics without fear!

Q: How do I incorporate postbiotics into my diet?

A: You can either consume fermented foods rich in postbiotics or take a high-quality postbiotic supplement like Root Postbiotics. Just make sure to follow the recommended dosage instructions, and you'll be on your way to a happier, healthier gut in no time.

From Probiotics to Postbiotics: A Gut Health Evolution

It's time to ditch those deceptive probiotics and join the postbiotic revolution. Just like how we moved on from VHS tapes to DVDs and then to streaming services, it's time to upgrade your gut health game to the latest and greatest.

Remember these key takeaways:

  • Probiotics face an uphill battle against stomach acid, and their potency declines over time.

  • Postbiotics are stomach acid-resistant, maintain their potency, and are backed by science.

  • Making the switch to postbiotics can save you money and support a healthier gut.

It's time to take control of your gut health and experience the postbiotic difference. Try postbiotics today and give your gut the love and support it deserves. Your stomach will thank you for it. So, what are you waiting for? Make the switch to postbiotics and start reaping the rewards of a healthier, happier gut.



bottom of page